Because of the global humanitarian and economic crises caused by COVID-19, individuals and companies have had to drastically alter their lifestyles and work practises. This means that many aspects of work and life are being challenged, and in some situations, the next normal may look very different as new ways of functioning are carried over into the future From ensuring an effective crisis response to managing supply-chain disruptions to maintaining the well-being of their staff by altering normal working routines, companies are trying their best to manage during this pandemic.

images 24 - Impacts On Branding Agencies Since The Pandemic

As a result, customer experience takes on a whole new meaning in the digital age. However, the needs of clients have altered dramatically in recent years.

Customers’ primary demands, such as safety, security, and everyday convenience, are at the forefront of firms’ efforts to improve customer service. As firms increasingly advertise “we’re here for you,” these behaviours will surely speak louder than words. Branding agencies in Malaysia may develop a foundation of goodwill and emotional connections with the people they serve by actively demonstrating empathy and care during this crisis.

In the wake of the global coronavirus (COVID-19) pandemic, businesses and brands have been forced to review their present and future advertising and marketing initiatives to retain a constant stream of money. In the midst of a global health crisis, companies are trying to strike the correct tone, but the future is filled with changes in the market, more competition, and a requirement for creative and aggressive marketing practises.

The COVID-19 crisis is forcing firms to change their marketing strategies, and government agencies are closely monitoring potential unfair and deceptive business practises to protect vulnerable consumers, monitor aggressive marketing activities, and shut down COVID-19 frauds as they emerge.

To combat misleading, unfair or abusive advertising and marketing, the FTC and other regulatory agencies are taking an increasingly active role. As a result, brands must approach their marketing campaigns, as well as their scheduled content timetables with prudence. A brand’s compliance with social media and influencers and endorsers as well as promotional devices such as gift cards and charitable sales promotions will reduce the risk of enforcement actions or inquiries as well as challenges from competitors.

There will be many marketing and advertising teams that are up to the challenge of devising fresh and inventive marketing strategies and practises that will guide the company through this new normal.

If you’re a brand, this means dealing with market shifts due to changes in the economy, more competition due to the “new normal” for consumers, evaluating operational options and challenges presented by strategic planning in an environment of uncertainty, and analysing brand reputation issues.